Host Bryan Person interviews Jeremy Woolf, author of the chapter, "Bridging the Social Media Gap."
This podcast is one in a series of interviews with co-authors of the book, "The Social Media MBA: Your Competitive Edge in Social Media Strategy, Development, and Delivery," edited by Christer Holloman and published by Wiley. More information on the book and additional author interviews can be found at SocialMedia-MBA.com
* Jeremy offers an overview of the disconnect between what consumers want from social media, and what businesses are actually giving them.
* Jeremy talks about the âarrogance of marketingâ that has fueled this social media chasm.
*Jeremy explains why âincremental changeâ is importing for bridging the gap.
* Jeremy discusses the changing role of the corporate spokesperson in the era of the fast-moving, real-time social media environment, including the risks of delegating that responsibility to an intern.
* Jeremy explains why 2012 must be the "year of action" for companies in social media.